For Achille Lauro, I was responsible for developing the visual identity of his latest album, working across different applications and touchpoints. I designed the album cover and the related graphic system, extending the visual direction to merchandise, e-commerce assets and digital content while maintaining a consistent and recognisable language.
The project allowed me to explore different ways of translating the atmosphere of the album into a complete visual world. Alongside the graphic development, I also worked on video editing and social media strategy, creating a communication system designed to support the release and strengthen the connection between the artist, the music and its audience.