For Adidas, I was in charge of developing a series of graphic explorations for the Paris Olympic Games. During my time at Lettergram, I worked on different visual directions, experimenting with treatments, compositions and colour palettes while always maintaining an illustration-based approach.
The project allowed me to explore several ways of combining the Adidas identity with references connected to Paris and the Olympic spirit. I created different graphic routes, playing with shapes, textures and visual elements inspired by both the brand and the city. Each proposal was designed to feel dynamic, expressive and contemporary, while keeping a strong connection to sport, movement and the energy of the event.