For Alanui, I designed different graphics for the FW24 “Desert Sun” collection, developing a series of visual proposals connected to the atmosphere of the project. The work focused on translating the identity of the collection into graphic elements for garments, while maintaining a strong relationship with the brand’s aesthetic language.
The project allowed me to explore different ways of combining natural references, warm tones and decorative details within a contemporary fashion direction. Each graphic was designed to feel coherent with the spirit of the collection, balancing texture, rhythm and visual impact while supporting the narrative and energy of “Desert Sun”.